About Niche+Co

Owner of NicheandCo, Niesha Peterson, with her family in Halloween costumes
Hey there! I’m Niesha, owner of Niche+Co, and that’s my cute family! We created this page as a way to share our story, so you’d feel more at home here.
A little over 2 years ago, the small-town boutique I was working for decided to close their doors. Owning a boutique was a dream of mine, so making the decision to take it over wasn’t a difficult one. I couldn’t wait to make it my own and I mean, it seems simple enough to just buy and sell cute clothes, right? Well, it is in theory. But after the first year, I learned there is so much more to it than that.
There is almost a science to find the perfect equation of looking your best without over complicating it. We’ve been working to break it down piece by piece, and although we don’t claim to be geniuses (yet), we’ve learned a lot of things that are helping us get there. And we want to bring you along with us!
Our mission here at Niche+Co is to bring you simple fashion, affordable clothing for women (both the young & the young at heart), and trendy styles that leave you looking your best. We made our boutique clothing website with you in mind, so you can rest easy knowing you're going to go out looking (and feeling) like a hundred bucks. If you have any insight at all (new outfit ideas, trends you would like to see make their way to our store, etc.) please feel free to reach out!
Well, what are you waiting for?! Sign up for our newsletter and become part of the Niche+Co(mmunity) (and never miss out on sneak peaks of new arrivals, the latest deals, and more)!
 
See you shopping!
Niesha